VISUAL CORPORATE IDENTITY DESIGN: Behin Jahesh Datis Holding

As a holding company, Behin Jahesh Datis plays a vital role in overseeing a diverse portfolio of medical equipment manufacturing subsidiaries. Understanding the unique challenges and opportunities that come with being a holding company was crucial in shaping their brand identity. The Logo: Drawing inspiration from Behin Jahesh Datis' role as a holding company, we embarked on designing a logo that captures the essence of their diverse and interconnected subsidiaries. The key visual represents a seamless integration of different elements, symbolizing the unity and strength that stems from their diversified ventures. This visual metaphor not only reflects their corporate structure but also conveys their ability to drive innovation and progress across multiple fronts. The Brand Book: Developing a brand book for a holding company requires a delicate balance between unity and individuality. We meticulously crafted guidelines that allow each subsidiary within the Behin Jahesh Datis umbrella to maintain its unique identity while adhering to the overarching brand principles. This approach ensures that the visual coherence remains intact across the entire group, reflecting the holding company's strong leadership and cohesive vision. Our Approach: Collaboration lies at the core of Famori Studio's methodology. We worked closely with Behin Jahesh Datis' management team, conducting extensive workshops to understand their overarching vision and long-term objectives. This collaboration enabled us to create a brand identity that not only represents their current standing but also positions them as visionaries of the future in the medical equipment manufacturing industry.